The 411 on Search Engine Optimization

Search Engine Optimization (SEO) is the practice of making your websites more attractive to internet search engines like Google, Yahoo!, and Bing. If you’re like most business owners, you want your company to have a high Google ranking, to be listed on the first page of results when potential customers search for your type of business, especially in your town or region. Thus the game of SEO is highly competitive. Legitimate firms commonly charge as much as $500 month to keep their clients’ websites on the front page of Google. Scammers have been known to bilk customers out of thousands without delivering significant results.

It is important for you, as a business owner, to understand the techniques companies use to maintain high Google rankings. Don’t work with a company that won’t tell you what they do to raise your score. Google considers some practices unethical and will punish your site with a low score if they catch you violating their standards. Don’t compromise long-term integrity for short-term results.

Beyond the initial things that you or your developer does to build a search engine optimized site, the most important thing you can do is to keep adding content. If you’re not putting up fresh content on a regular basis, your Google ranking is likely to drop. This is why it is crucial to build your website on a dynamic content management system, such as WordPress, that allows you to add content to your site quickly and easily.

Link building is the process of attracting inbound links to your website. It is a key strategy used by many businesses to improve their SEO. When other sites link to your website, it adds credibility to yours and improves your search engine ranking. I recommend that my clients approach the task of building links the same way they approach networking in person. Build authentic relationships. Put content on your site that provides value, generates interest, solicits feedback, and starts conversations. Link to other sites that provide value for your clients.

There are many things you can do to improve your SEO, such as using meta-data, titles and subtitles, key words, categories, and tags. Call us for a no-cost, no-obligation evaluation of your SEO. We can optimize your site and train you how to keep your Google ranking high. We can teach you how to add content quickly and easily. We can coach you through the process of building links.